VaaniNest is the learning brand for Nursery · LKG · UKG (Ages 3–6). It builds a child's spoken words — in English and in Hindi — for everything they see around them.
हर चीज़ के दो नाम — English में भी, हिंदी में भी।
By the end of UKG, every child can name the world around them — home, kitchen, body, animals, market, farm, school, weather — in English and in Hindi, and say it in a small sentence. Speaking comes first. Writing waits.
Speech, voice. In the logo: the two eggs are really speech bubbles — words waiting to be said. One says a, one says अ.
A safe, warm home. In the logo: one nest holds both languages. Neither is better — English for school, Hindi for home and the street.
A real thing first (a cup, a leaf, a cow), then the picture. Touch it, hold it.
Two names, side by side: cup · कप, leaf · पत्ती. Both are right.
The child says it in a sentence: "This is my cup. मेरा कप लाल है।"
A real cup first. The child holds it, feels it, sees it on the table.
Two names, side by side. Mango is always English, Teal is always Hindi — on every card, sheet and screen.
The child says it in a sentence. Now the word is hers.
Nursery is for talking. Pencils come later, slowly.
English for school, Hindi for the street, home and the local shop.
Fruit, vessels, leaves, coins. Then cards. Then screens, if at all.
Every child has a word list that grows. Parents see the number go up.
Two eggs sit in one nest. Look again — they are speech bubbles. The mango one says a (English), the teal one says अ (Hindi). Everything a child sees gets two names, and both hatch in the same safe home. The logo is the method. The name is one word, two parts: Vaani + Nest. Always written VaaniNest — never "Vaani Nest", "vaaninest" or "VAANINEST".
Primary · on white or #FFF8EC
Reverse · on #0A5654
Black · exam papers, stamps, photocopies
Also never on busy photos. No shadows, outlines or 3D.
Eight colours, nothing else. No gradients. Green and red are reserved for right and not-yet, so a child never confuses brand colour with a mark. Keep these apart from NeevStep (violet + sunshine) and CCA (blue + orange) — this is its own brand.
#0E7C7B · --vn-mainMain brand + Hindi. The Hindi egg. Headings, buttons, every Hindi word on cards.
#0A5654 · --vn-deepText on light, pressed buttons, hero.
#FFB020 · --vn-mangoEnglish. The English egg. Every English word on cards, sheets and screens sits on Mango.
#8B5E3C · --vn-twigThe nest. Small accents only. Never for text blocks.
#1F2B2B · --vn-inkAll body text.
#FFF8EC · --vn-bgPage background. Warm, like paper.
#2E9E5B · --vn-leafOnly for "said it right".
#D9465A · --vn-berryOnly for "try again". Never a cross on a child's card.
Three free Google fonts. One for headings, one for reading, one for Hindi. All three print well on a school photocopier.
Warm, simple, sing-song. Like a good nursery teacher talking to a child at eye level. Portal and app labels: simple English only.
School papers carry the school's name on top and "Powered by VaaniNest" in black at the bottom of every page — the same rule as NeevStep papers (owner, 2026-09-30). Everything must work in black and white.
| Picture | English | ✓ | हिंदी | ✓ |
|---|---|---|---|---|
| cup | कप | |||
| leaf | पत्ती | |||
| cow | गाय | |||
| window | खिड़की | |||
| mango | आम | |||
| shoe | जूता |
Use these files. Don't redraw the mark. Colours in code come only from tokens.css.
/* VaaniNest brand tokens — draft v1, 2026-10-01. Source of truth: /brand */
:root{
--vn-main:#0E7C7B;
--vn-deep:#0A5654;
--vn-mango:#FFB020;
--vn-twig:#8B5E3C;
--vn-ink:#1F2B2B;
--vn-bg:#FFF8EC;
--vn-leaf:#2E9E5B;
--vn-berry:#D9465A;
--vn-main-soft:#E1F2F1;
--vn-mango-soft:#FFF0CC;
--vn-leaf-soft:#E2F5EA;
--vn-berry-soft:#FCE6E9;
--vn-muted:#5B6670;
--vn-line:#EADFCB;
--vn-card:#FFFFFF;
--vn-font-head:"Fredoka","Baloo 2",system-ui,sans-serif;
--vn-font:"Nunito","Baloo 2",system-ui,sans-serif;
--vn-font-hi:"Baloo 2","Nirmala UI","Noto Sans Devanagari",sans-serif;
--vn-r-sm:12px; --vn-r:22px; --vn-r-pill:999px;
--vn-shadow:0 1px 2px rgba(0,0,0,.04),0 6px 18px rgba(0,0,0,.06);
}